CzechTourism and the Czech Film Commission have signed a cooperation memorandum aimed at strengthening the promotion of the Czech Republic through film and television while expanding the country's growing screen tourism sector.

The agreement brings together CzechTourism's destination marketing expertise with the Czech Film Commission's efforts to attract international productions. The partners will work to position the Czech Republic as both a premier filming location and a travel destination, using successful films and series to inspire visitors to explore not only iconic landmarks but also lesser-known regions.

František Reismüller, Director of CzechTourism, said film and television productions offer an authentic way to showcase the country. "When viewers are captivated by a location on screen, they often want to experience it themselves," he said, adding that film productions also generate economic benefits beyond the audiovisual industry by creating jobs and supporting local businesses.

Veronika Slámová, Director of the State Audiovisual Fund, highlighted the economic impact of international productions, noting that foreign film and television projects bring investment, employment, and global visibility to Czech locations. She said the partnership would further connect audiovisual production with tourism development.

The collaboration will focus on promoting the Czech Republic as a screen tourism destination, sharing industry knowledge, creating themed content, and involving the country's regional film offices in joint initiatives. The goal is to increase awareness of film-inspired travel while encouraging visitors to discover new destinations across the country.

The initiative comes as screen tourism continues to gain momentum. According to CzechTourism research, 48% of domestic tourists visited a filming location in 2024, while 9% specifically traveled because of a film or television production. Popular destinations include Karlštejn Castle, Český Krumlov, Prague's historic center, Hluboká nad Vltavou, Bouzov, and Červená Lhota.

International forecasts also underline the country's potential. The latest Screen Tourism Forecast Index ranks the Czech Republic among the world's top ten destinations with the greatest potential to attract visitors through upcoming film and television releases, driven in part by the anticipated launch of Blade Runner 2099, which was filmed partly in the country.

The Czech Republic remains one of Europe's busiest production hubs, attracting projects from Netflix, Apple TV+, Disney, and other major studios thanks to its historic architecture, diverse landscapes, modern production infrastructure, and competitive filming incentives, which increased to 25%—or 35% for animation and digital productions—from 2025.

The country has hosted productions including Casino Royale, Mission: Impossible, The Chronicles of Narnia, The Gray Man, Spider-Man: Far From Home, Extraction 2, Nosferatu, and the Oscar-winning All Quiet on the Western Front. More recently, Martin Scorsese filmed scenes for What Happens at Night in Prague, Žatec, Úštěk, and Ratboř, while series such as Foundation, The Age of Innocence, Ride or Die, and a new Resident Evil installment have also chosen Czech locations.

Czech locations have also featured prominently in Bollywood hits such as Superstar, Jab Harry Met Sejal, and Bang Bang, helping raise the country's profile among Indian audiences, while Korean productions, including The Remarried Empress, have filmed across Kutná Hora, Kroměříž, and other historic sites.

According to CzechTourism, up to 60% of spending by film productions benefits sectors outside the audiovisual industry, including hospitality, transportation, construction, catering, and local services, reinforcing the long-term economic value of attracting international productions.