The Audiovisual Anti-Piracy Alliance (AAPA) announced that Telekom Serbia has officially joined the Alliance, reinforcing AAPA’s strategic expansion in South-East Europe and bringing new operational strength to the collective fight against audiovisual piracy.

As one of the largest and fastest-growing telecommunications and media groups in Southeastern Europe and the leader of digital transformation in the region, Telekom Serbia operates an extensive portfolio of premium TV channels, digital platforms, and streaming services. Their addition to AAPA brings critical regional intelligence and direct, hands-on experience confronting organized piracy networks that continue to undermine investment, revenue, and the sustainability of Europe’s creative industries.

Miruna Herovanu, Executive Director of AAPA, commented: “Telekom Serbia joins AAPA at an important moment for Europe’s audiovisual market. Their practical expertise, technical capability, and strong regional presence make them a highly valuable partner in our work. The Western Balkans remain a priority area for enforcement, and we are very pleased to integrate Telekom Serbia’s knowledge and leadership into our joint efforts.”

Telekom Srbija also welcomed the partnership, highlighting the importance of aligned action across borders.

Telekom Serbia’s CEO, Vladimir Lučić stated: “Protecting premium content and ensuring a fair, competitive market is central to Telekom Srbija’s mission. Piracy is not only an economic threat — it is a security and consumer-protection challenge that requires coordinated responses. By joining AAPA, we strengthen our ability to work with Europe’s leading broadcasters, rights holders, and enforcement bodies to disrupt illegal networks and safeguard the value of the content we deliver.”

With piracy continuing to evolve rapidly in scale and sophistication, Telekom Serbia’s engagement strengthens AAPA’s ability to respond with speed, precision, and collective expertise.