Be-Entertainment will be representing the reality talent competition Rap Generation from Rochstar, the Polish production company founded by Rinke Rooijens.

The show appeals to a young demographic and to audiences that grew up when the genre of Rap emerged and took over the popular music channels.

In Rap Generation, we follow the transformation of multi-talented performers into legendary rap artists, growing from rough diamonds to media sensations, as they live and work together under the same roof. Across five stages—auditions, reality, battles, collaborations, and a grand final—they rise to conquer streaming charts and social media.

Rap Generation is created and produced by Rochstar for Amazon Prime, it is the first non-Belgian format for Be-Entertainment to distribute.

Rochstar founder Rinke Rooijens commented: “The collaboration between Be-Entertainment and Rochstar marks a unique combination of creative vision, production & distribution expertise. This alliance not only ensures a strong substantive and visual translation of the format but also provides a sustainable strategy for cross-media distribution and youth outreach. ‘Rap Generation’ transcends the boundaries of a traditional music program, transforming into a cultural platform that elevates emerging voices and bridges generational gaps.”

Be-Entertainment Business Development Director Erik de Winter added: “With Rap Generation, Be-Entertainment is entering a new phase by representing shows from parties outside of Belgium. This outstanding show by Rochstar strengthens our catalogue adding variety in the projects we represent. We are proud to be able to bring the format to the international market!”