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 CEE
15 Questions starts the year strong in Latvia and Estonia
 20 Feb 2025
The Estonian quiz format 15 Questions continues its successful run in Estonia and Latvia at the start of 2025.

The show recently kicked off its second season on 360TV in Latvia more than doubling the channel's share in January – 4.5% vs 2.2% share in 4+. In December, the show scored its highest ratings so far thanks to the special episode featuring the Latvian President which got 7.4%. In December, 15 Questions had an average share of 5.3% and was the most-watched program on 360TV whose monthly share in December was 2.4%.

Since the show's premiere in Latvia in September 2024, its results have been increasing month by month: from 3.2% in September to 3.7% in October, 4.1% in November and 4.4% share in January (the first month with regular episodes).

In Estonia, on Tuesday, Feb. 18, 15 Questions set a new record for the season which started in late January, with 10.4 rating in 18+, and was the most-watched show of the day on Kanal 2. In Week 7, the show averaged 102.000 viewers and 9.1 rating in total viewers, ranking third in the channel's chart. A week earlier, it was second with 101.000 viewers.
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