Madd Entertainment announced that it has sold Turkish hit series Phi to Tring TV in Albania. Ay Yapım introduced the super series format to international buyers at NATPE Miami this week.

Phi was originally aired on puhutv, Turkey’s leading OTT platform, where it generated over 140 million plays. The series had more than 12 million unique viewers on puhutv, making it Turkey’s most popular free premium original series. At 22 episodes over two seasons, Phi is a shocking postmodern romance with an all-star cast featuring Ozan Güven and Serenay Sarıkaya.

“Phi is one smart and edgy story, with obvious appeal to an international audience. Interest in this super series has been very high,” said Sales Manager Ms. Deniz Cantutan.